8 examples of cross-selling for eCommerce businesses

8 examples of cross-selling for eCommerce businesses

06/02/2021 - Promotion optimization

The use of cross-selling in your eCommerce will allow you to increase sales without the need for aggressive promotions or sacrificing the quality of your products. However, there are different options that you can use based on how you want to optimise your pricing strategy. What’s the best cross-selling combination for your online store? Here are 8 examples of cross-selling for your eCommerce.

  • Products related to the main sale. The classic among classics: offer products that are accessories to the user’s main purchase. Peripheral devices, accessories, replacement parts, complete fashion looks…
  • Promote a service alongside a product. How can you help your customers perceive the value of an associated service in your eCommerce? Highlight it as an option to add when purchasing a product, such as anti-breakage insurance or maintenance service, for example.
  • Create packs with the main product and a related product. As a way to capture their attention, offer the pack at a lower price than adding the items to the cart separately would cost. Use promotion optimisation software to apply the most appropriate discounts and play around with offering both options.
  • Other customers also bought. What other items have customers bought after their purchase? Save your users time by finding out what their future needs could be related to their purchase, and suggesting that they buy those items now to avoid waiting. 
  • Other customers are buying. What about other similar users right now? Highlight the best-selling similar products that receive the most visits. 
  • Products with similar prices. Choose new products from the same category in the catalogue that are in a similar price range. If you supplement these with the well-known packs, you’ll increase your chances of a sale with a higher ticket size.
  • Products related to products from previous purchases. If you know your user well, the key is to anticipate their needs. Take advantage of their purchase history and offer them what they may need now, based on their interests.
  • Samples and mini sizes. Take advantage of cross-selling in the shopping cart to offer your users the opportunity to try other products from your eCommerce through the purchase of samples or the related mini sizes. This strategy opens the door to future improvements in terms of ticket size and—why not say it—the loyalty of your customer base at a fair price for both parties.

How can I choose the best cross-selling option for my eCommerce?

If you’re already asking yourself these questions, it’s because you know perfectly well that with this technique, you’re going to increase the average ticket size for your online store, move product out of your warehouse, and offer a better shopping experience to your users. 

And now you’re in luck. With the help of software like Reactev, you’ll be able to use a pricing strategy simulator, carry out the tests that you need with those products in your catalogue that you’re interested in combining, and see what your profit projection will be. What are you waiting for?

Category: Promotion optimization

Tags: Cross-selling, ecommerce, pricing

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Angela de la Vieja
Content Manager

The first dynamic pricing solution designed by and for retailers